SEO Guide for
& Entrepreneurs
🤖 SEO in the Age of Artificial Intelligence
👋 Meet David Roche – Creator of The SEO Guide Book
With over 23 years in digital marketing, I’ve worked with clients in sectors where getting things right really matters – finance, healthcare, law, property and travel. These are industries where trust isn’t a buzzword – it’s the whole point.
Whether it’s traditional SEO or the brave new world of AI search (together I like to call it simply Search Optimisation), I believe in doing things properly: clear strategy, measurable results and no smoke and mirrors.
I created The SEO Guide Book to take the mystery (and misery) out of Search Optimisation. It’s built for small business owners, entrepreneurs and frazzled marketers who want better rankings – without a computer science degree or handing over a small fortune to an SEO agency.
Everything here is practical, honest, and built around the foundations of Experience, Expertise, Authoritativeness and Trustworthiness – plus a healthy dose of common sense.
So if you’re ready to stop guessing and start growing – whether you want Google, Gemini or a chatbot to notice you – The SEO Guide Book is your new best friend.
Dive into the full online guide, grab the polished print-ready edition, or flick through the slick Flipbook – whichever you choose, you’ll finally understand SEO in a way that actually moves your rankings up, not your stress levels.
David Roche
Founder, The SEO Guide Book – Updated: 10 October 2026
Schema markup can describe your content and support eligibility for relevant Google features. Learn what still matters, what changed for FAQs and how to test your WordPress website correctly.
A practical WordPress and Cloudflare guide to diagnosing crawler blocks, separating search access from AI training controls, and retesting a targeted correction.
Make your store easier to find and buy from with reliable product information. Includes a product-data checklist and dated AI checkout eligibility guidance.
Maintain a large archive without rewriting every post. Use a practical workflow to correct advice, preserve useful examples and document substantive improvements.
Learn how a small business can earn relevant coverage using real expertise and evidence. Includes a four-week outreach plan and guidance on links, mentions and AI citations.
A practical diagnostic guide to falling search traffic, with page and query comparisons, technical checks, and dated 2026 update and reporting-anomaly tables.
A practical monthly routine for Google Search Console, Bing AI Performance and GA4, with a worksheet, conversion checks and optional Clarity examples.
Learn what Google Search Console, Bing AI Performance and GA4 measure, and build a monthly report that connects visibility with visits, enquiries and sales.
A practical guide to Google AI Overviews for business owners, covering source links, useful content, official visibility reporting and its limits.
Google AI Mode is a conversational Search experience on desktop and mobile. Learn how customers use it, what your website needs and how to measure useful outcomes.
Schema markup can describe your content and support eligibility for relevant Google features. Learn what still matters, what changed for FAQs and how to test your WordPress website correctly.
llms.txt can provide a useful information index for tools that support it. This guide explains its limits, how it differs from crawler controls and when a WordPress owner might choose to use it.
