SEO Insights That Actually Make Sense
SEO isn’t just about keywords and backlinks—it’s about knowing what’s working, what’s broken, and where to focus your efforts next. That’s where audits and reports come in. Done properly, they provide clear, actionable insights that help you make smarter decisions.
Whether you’re running your own site or managing SEO for clients, this guide walks you through the essentials of producing meaningful audits and reports.
🔍 What Is an SEO Audit?
An SEO audit is a detailed review of a website’s visibility and performance in search engines. It covers technical issues, content quality, user experience, backlink profile, and more.
🧱 Key Areas to Cover in a Full Audit:
- ⚙️ Technical SEO – Indexing, crawlability, redirects, mobile-friendliness, HTTPS
- 📄 On-Page SEO – Metadata, headers, keyword use, internal linking
- 📈 Performance – Core Web Vitals, page load times
- 🔗 Backlinks – Authority, relevance, toxicity checks
- 🧭 UX & Accessibility – Navigation clarity, broken links, readability
📑 What Makes a Great SEO Report?
Whether you’re reporting to a client or tracking your own efforts, a good SEO report is simple, clear, and visual. It should highlight key wins, reveal problem areas, and offer recommendations—not just dump data.
✅ A Great SEO Report Includes:
- 📊 Summary of KPIs (traffic, conversions, rankings)
- 📌 Notable improvements and changes made
- 🧠 Insights and recommendations (what to do next)
- 📉 Supporting data from trusted tools (GA4, GSC, SEMrush, etc.)
🛠️ Tools to Help You Audit & Report
- Screaming Frog – Crawl and audit your website like a search engine.
- Sitebulb – Offers a visual audit with clear prioritisation.
- SEMrush Site Audit – Great for tracking progress over time.
- PageSpeed Insights – Check Core Web Vitals and speed issues.
- Looker Studio (formerly Google Data Studio) – Build automated visual reports using live data.
📥 Downloadable Templates
Want to make your own audits and reports? Start with these:
🔁 Up Next!
SEO Mistakes to Avoid – SEO can do wonders for your visibility, but if you’re not careful, it’s just as easy to waste your time—or worse, harm your rankings. In this guide, we walk you through the most common SEO mistakes we’ve seen time and time again, and how to avoid them.
Got Questions or Ready to Advertise?
Whether you’re looking for help with SEO or want to get your brand in front of thousands of business owners, marketers, and beginners—The SEO Guide Book is here to support you.
We offer tailored advertising packages to help you connect with a highly targeted audience. Let’s grow your brand together!