Tools to Make Your Life Easier
Why start from scratch when you can start smart? At The SEO Guide Book, we know that templates and ready-to-use downloads can save you hours of time—and help you avoid common mistakes.
Whether you’re a solo business owner, a freelance marketer, or someone managing a WordPress site, we’ve compiled the very best SEO templates, documents, and downloads to help you work faster, smarter, and more effectively.
📑 Our Favourite SEO Templates (Free & Paid)
- SEO Content Brief Template (Google Sheets) – One of the most shared content brief templates online. Helps align writers and SEOs with proper structure, keywords, internal links, tone, and metadata.
- Backlinko’s SEO Checklist PDF – A brilliant, printable checklist by Brian Dean that covers on-page SEO, keyword research, technical optimisation, and more. Easy to follow for beginners.
- Moz SEO Report Template – Ideal for freelancers and agencies, this editable template helps you present keyword rankings, technical audit data, and traffic in a client-friendly format.
- SEMrush SEO Content Template Generator – Enter your target keyword and SEMrush auto-generates a Word document with writing tips based on top-ranking content.
- Screaming Frog SEO Audit Template (Excel) – Downloadable spreadsheet format for managing comprehensive audits. Designed by the Screaming Frog team.
- HubSpot SEO Starter Kit – Includes templates for keyword research, blog planning, SEO strategy, and more. Great for agencies or internal teams.
📆 Downloadable SEO Calendars & Planning Docs
- Editorial Calendar Template – Schedule SEO blog posts and campaigns in advance. Works with Google Sheets and Trello.
- Buffer’s Social Media & SEO Calendar – Combines content and search scheduling. Also includes downloadable formats for Excel and Airtable.
🔧 Tools That Generate Custom Templates
- NeuralText – Use AI to generate outlines, meta tags, and content briefs from your chosen keyword and domain.
- Copy.ai – Auto-generate blog intros, product descriptions, and more. Ideal for teams producing lots of SEO content quickly.
- SurferSEO Content Editor – Advanced, AI-powered brief builder based on top-performing pages in Google.
💾 Bonus: Download Our Own Freebies!
- ✅ Free SEO Starter Pack – a simple guide to getting started
- ✅ Printable SEO Checklist – tick off key tasks as you go
- ✅ Weekly SEO Tips – no spam, no jargon, just helpful advice
🏁 Final Tip: Don’t Overcomplicate It
Templates are there to save you time, not create extra work. Start with one or two, adapt them to your needs, and build your own system over time. The key is consistency—not perfection.
🔁 Up Next!
Case Studies by Industry – There’s no better way to understand the power of SEO than by seeing it in action. This section of The SEO Guide Book highlights real results from businesses just like yours—across multiple industries, platforms, and budgets.
Got Questions or Ready to Advertise?
Whether you’re looking for help with SEO or want to get your brand in front of thousands of business owners, marketers, and beginners—The SEO Guide Book is here to support you.
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