👉 AI search engines are rewriting the SEO rulebook - and some marketers are already asking the big question: can they be manipulated? This guide explores the tactics, risks, and ethical alternatives to gaming AI search systems, and why trust will always win long-term.
AI search SEO
AI search SEO focuses on optimising your content so it performs well in AI-driven search engines and AI overviews, helping you stay visible as search technology evolves.
👉 In the age of AI-driven search, your website alone isn’t enough. Search engines and AI assistants want structured, trustworthy, and connected identities they can understand. This is where digital twins for SEO come in - virtual brand identities that make your business visible, credible, and recommendable in AI search results.
👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
👉 AI search engines don’t always agree. Perplexity, Gemini, and others pull from different sources, meaning your site could dominate one and be invisible in another. This guide shows how to optimise for multiple AI platforms so you stay visible everywhere your audience searches.
👉 AI Mode is Google’s new mobile-first assistant for search. Learn how it works, how to optimise for it, and what it means for the future of SEO in 2025.
👉 Gemini powers Google’s AI Overviews and search answers. Learn how it works, how it compares to other AI tools, and how SEOs can optimise for it in 2025.
👉 Claude is more than a chatbot — it’s a thoughtful, high-context AI assistant perfect for SEO tasks like content briefs, rewriting, and competitor analysis.
👉 SGE snapshots in 2025 offer AI-powered answers on the SERP, changing search behaviour. Learn how to adapt your SEO strategy so your content still attracts valuable clicks.
👉 June 2025 has brought major SEO changes. From Google updates to AI search trends, this roundup highlights what’s new — and how to adjust your SEO strategy to stay competitive.
👉 AI is transforming Google’s SERPs in 2025. This guide explores how SEO is evolving, what AI Overviews and AEO mean for your traffic, and how to stay ahead in this new search era.
👉 AI tools are reshaping search in 2025. This guide shows how to stay visible and relevant as users turn to AI for answers — and what SEO looks like in this new landscape.
