👉 In the age of AI-driven search, your website alone isn’t enough. Search engines and AI assistants want structured, trustworthy, and connected identities they can understand. This is where digital twins for SEO come in - virtual brand identities that make your business visible, credible, and recommendable in AI search results.
AI search
AI search refers to search engines and tools that use artificial intelligence to deliver results, summaries, and answers, changing how SEO strategies need to adapt.
👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
👉 Evergreen content is no longer a “set and forget” asset. In AI-driven search, freshness is critical. Learn how self-updating pages can keep your content accurate, relevant, and ranking - without constant manual rewrites.
👉 AI search engines don’t always agree. Perplexity, Gemini, and others pull from different sources, meaning your site could dominate one and be invisible in another. This guide shows how to optimise for multiple AI platforms so you stay visible everywhere your audience searches.
👉 Predictive SEO is about staying one step ahead - creating content for future search trends before they even appear in keyword tools. In this guide, you’ll learn how to spot early signals, map predictive keywords, and prepare future-ready content that dominates both Google and AI-driven search results.
👉 What is GEO? How do you get seen in AI answers? This guide lists every major GEO platform and shows exactly how to optimise your content for AI visibility in 2025.
👉 AI Mode is Google’s new mobile-first assistant for search. Learn how it works, how to optimise for it, and what it means for the future of SEO in 2025.
👉 AI Overviews are changing how search works. Learn what they are, how to optimise for them, and how they’re reshaping SEO visibility in 2025.
👉 Perplexity isn’t just another chatbot. Discover how this AI-powered search engine is changing the way SEOs research, plan content, and uncover insights in 2025.
👉 Google’s search results are no longer just blue links. Discover how visual SERPs — packed with images, videos, and interactive elements — are reshaping SEO and how to optimise for this new reality.
👉 AI is transforming Google’s SERPs in 2025. This guide explores how SEO is evolving, what AI Overviews and AEO mean for your traffic, and how to stay ahead in this new search era.
👉 AI tools are reshaping search in 2025. This guide shows how to stay visible and relevant as users turn to AI for answers — and what SEO looks like in this new landscape.
