👉 September 2025 was packed with SEO developments: Google’s spam update finished, crawl bugs acknowledged, the num parameter removed, AI search experiments spotted, and major GEO research published. This roundup covers every key story.
AI and SEO
AI is transforming SEO by enhancing content creation, user insights, search predictions, and automation of optimisation tasks.
👉 AI has not killed SEO. It has raised the bar. This cornerstone guide debunks the biggest AI and SEO myths, explains how answer engines actually work and shows the proven tactics that drive visibility today: clear answers, matching schema, crawlability, indexability, E-E-A-T, citations and smart internal linking.
👉 Discover what llms.txt is, why it matters for AI crawlers, and how websites can use it to declare rules for Large Language Models. A clear guide to protecting content and ensuring proper attribution.
👉 AI search engines are rewriting the SEO rulebook - and some marketers are already asking the big question: can they be manipulated? This guide explores the tactics, risks, and ethical alternatives to gaming AI search systems, and why trust will always win long-term.
👉 AI search engines don’t treat all websites equally. Some get cited repeatedly, others are ignored - even when offering similar information. This guide explains how trust signals and reputation graphs shape AI search, and what your business can do to become a chosen source.
👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
👉 AI search engines don’t always agree. Perplexity, Gemini, and others pull from different sources, meaning your site could dominate one and be invisible in another. This guide shows how to optimise for multiple AI platforms so you stay visible everywhere your audience searches.
👉 ChatGPT-5 has changed the game for solo business owners. From SEO and content creation to ads, automation, and even tool development, one person can now run an entire marketing operation - faster, cheaper, and without the headaches of managing a team.
👉 A plain‑English glossary of 55 essential AI terms. Learn what AI, ML, LLMs, embeddings, transformers, prompts, and more actually mean, with simple explanations you can use today.
👉 Want real SEO results in 2025? These 50 expert-level ChatGPT prompts will save hours, cut busywork, and help you rank better across every stage of your workflow.
👉 What is GEO? How do you get seen in AI answers? This guide lists every major GEO platform and shows exactly how to optimise your content for AI visibility in 2025.
👉 Google DeepMind’s Project Mariner expands: AI agents that browse, click, and act like humans are here — and they’re already changing how search works behind the scenes.
👉 Discover what GEO tools are, how they differ from traditional SEO platforms, and which ones are worth using in 2025.
👉 AI Mode is Google’s new mobile-first assistant for search. Learn how it works, how to optimise for it, and what it means for the future of SEO in 2025.
👉 Gemini powers Google’s AI Overviews and search answers. Learn how it works, how it compares to other AI tools, and how SEOs can optimise for it in 2025.
👉 Copy.ai helps SEOs scale short-form content fast. Learn how to use it for metadata, product pages, FAQs, and local SEO in 2025 — without cutting corners.
👉 Jasper is built for marketers. Learn how SEOs use this AI writing tool to draft blog posts, meta tags, and content at scale — with brand voice control.
👉 AI Overviews are changing how search works. Learn what they are, how to optimise for them, and how they’re reshaping SEO visibility in 2025.
👉 Claude is more than a chatbot — it’s a thoughtful, high-context AI assistant perfect for SEO tasks like content briefs, rewriting, and competitor analysis.
👉 AI chat widgets are changing how visitors engage with websites. Learn how to integrate them without harming your SEO, so your helpful bot drives value without stealing clicks or conversions.
