👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
AEO
Optimising content to appear in AI-powered and direct-answer search results like Google's SGE and ChatGPT responses.
👉 Predictive SEO is about staying one step ahead - creating content for future search trends before they even appear in keyword tools. In this guide, you’ll learn how to spot early signals, map predictive keywords, and prepare future-ready content that dominates both Google and AI-driven search results.
👉 Explore Google indexing bugs, AI-generated spam tactics, and the latest schema changes affecting SEO in our no-nonsense roundup for 25 July to 5 August 2025.
👉 ChatGPT is more than a chatbot. Discover how SEOs are using it to streamline workflows, generate content, and plan smarter strategies in 2025.
👉 Perplexity isn’t just another chatbot. Discover how this AI-powered search engine is changing the way SEOs research, plan content, and uncover insights in 2025.
👉 SGE snapshots in 2025 offer AI-powered answers on the SERP, changing search behaviour. Learn how to adapt your SEO strategy so your content still attracts valuable clicks.
👉 AI is transforming Google’s SERPs in 2025. This guide explores how SEO is evolving, what AI Overviews and AEO mean for your traffic, and how to stay ahead in this new search era.
👉 SEO moves fast — and the past week brought big changes. This roundup covers what’s new with Google, AI tools, and optimisation strategies so you can stay ahead of the curve.
👉 Stay ahead of SEO changes with this roundup of key news for 28 May 2025. From Google’s AI updates to search algorithm shifts, here’s what’s shaping the search landscape right now.
