🚀 Launching a new product? Don’t wait until it’s live to think about SEO. The biggest mistake businesses make is treating SEO as something you do after a product launches—when in fact, the real magic happens before, during, and after launch day.

In this guide, we’ll walk you through a full SEO strategy for product launches that builds anticipation, earns rankings, and drives traffic from the moment you go live.

📆 The Three-Phase SEO Framework for Product Launches

Think of SEO for product launches in three key stages:

1. Pre-Launch: Planning, keyword research, teaser content
2. Launch: Optimising key pages, publishing PR and blog content
3. Post-Launch: Link building, FAQs, reviews, content refresh

Each phase feeds the next—and together, they help your product hit the ground ranking.

🔍 Pre-Launch SEO: Build Anticipation Early

1. Keyword Research (Start Here)

• Identify relevant keywords before your product is finalised
• Look for:
  • “Coming soon” style keywords
  • Problem-based queries your product solves
  • Keywords for features, industries, use cases

Example: If launching a new project management tool for creatives, consider keywords like “creative project workflow tool”, “Trello alternative for designers”, or “project management for agencies”.

2. Create a Teaser Page

This is your “coming soon” or pre-launch page. It should:

• Target a primary keyword early (e.g., “AI photo editor coming soon”)
• Include clear H1 and meta tags
• Use structured data for Product and SoftwareApplication
• Include email signup for waitlist or launch alert

This allows Google to crawl and index the page before launch—giving you a ranking head start.

3. Publish Related Content

Start building topical relevance with content such as:

• “Why we’re building [product]” blog post
• Problem/solution content that naturally introduces your product
• Guest posts teasing the upcoming launch

🎉 Launch Day SEO: Maximise Visibility

1. Finalise the Product Page

Your main product or landing page should include:

• Target keyword in H1, title, and meta description
• Product schema markup (with offers if priced)
• Clear, fast-loading layout with above-the-fold benefits
• Internal links from your teaser page and home page

2. Coordinate a Digital PR Push

SEO and PR should work together:

• Prepare a press release with optimised anchor text
• Pitch to niche blogs and media outlets for early backlinks
• List your product on sites like Product Hunt, BetaList, IndieHackers, etc.

Early links and buzz send strong relevance signals to Google—and drive referral traffic.

3. Launch Blog and Social Content

Support your launch with fresh, keyword-rich content:

• “How it works” tutorials
• Behind-the-scenes of the product build
• Feature deep-dives
• Use FAQs to pre-emptively answer user questions

4. Structured Data That Matters

Depending on your product, consider adding:

• Product schema with reviews and price
• FAQ schema for launch-related queries
• Event schema if hosting a launch webinar or demo

📈 Post-Launch SEO: Keep Momentum Going

1. Update Content with Feedback

As feedback and use cases roll in, add to:

• Feature pages
• Case studies
• Testimonials and reviews (with schema!)

2. Create Comparison Content

This is key for long-tail, commercial traffic:

• “[Your product] vs [competitor]”
• “Best tools for [niche] 2025” lists

These help users in the consideration stage—and boost BoFu (bottom-of-funnel) visibility.

3. Build Backlinks Over Time

• Reach out to roundup articles and tools pages in your niche
• Get listed in industry directories and SaaS tool lists
• Repurpose launch content into guest posts

Pro tip: Link back to your original teaser page if it’s still live – Google likes longevity.

📊 Measure Success the Right Way

• Impressions and clicks in Google Search Console
• Referral traffic from PR and listings
• Keyword rankings for core product terms
• Conversions or signups from organic sessions

Track over time—not just during launch week.

🧠 What the Experts Are Saying

“Start SEO 6 months before launch. That’s how long Google takes to trust a new page.” — Aleyda Solis

“Pair your PR strategy with internal links and schema—Google notices when buzz is structured.” — Kevin Indig

“Most launches flop in SEO because they start too late. A good teaser page is gold.” — Lily Ray

📝 Recap and Clarify: Post-Specific FAQs

💬 Final Thought

“Successful launches aren’t just loud—they’re visible. Start optimising before the world even knows you exist.” — David Roche