🚫 Keyword Stuffing

Trying to rank by repeating your target keyword 100 times on a page? It doesn’t work anymore—and Google will penalise you for it. Focus on natural language and writing for humans, not just search engines.

❌ Ignoring Meta Titles & Descriptions

Leaving your meta data blank or duplicated across pages is a missed opportunity. This is your first impression in search results—make it count with unique, compelling copy and relevant keywords.

📉 Not Tracking SEO Performance

If you’re not measuring your progress, how do you know what’s working? Set up Google Search Console and GA4 early, and track changes over time with reports and simple dashboards.

🔗 Building Poor-Quality Backlinks

Buying backlinks or submitting your site to spammy directories can do more harm than good. Focus instead on building genuine, relevant backlinks through outreach, partnerships, and high-quality content.

📱 Forgetting About Mobile

Over 60% of searches now happen on mobile. If your site isn’t mobile-friendly, fast, and responsive, it’s likely to fall behind. Run your site through Google’s Mobile-Friendly Test and optimise accordingly.

🚀 Slow Site Speed

A slow-loading site frustrates users and hurts your rankings. Use tools like PageSpeed Insights and GTmetrix to diagnose and improve loading times.

🧱 Poor Site Structure

If your website’s navigation is confusing or your content is buried three clicks deep, both users and search engines will struggle. Use a clear hierarchy and internal linking strategy to keep things accessible.

🧹 Thin or Duplicate Content

Publishing pages with very little content—or copying it from elsewhere—won’t win you any favours with Google. Create original, helpful, in-depth content tailored to your audience’s needs.

🔍 Targeting the Wrong Keywords

Chasing broad or irrelevant keywords won’t bring the right traffic. Use tools like Ubersuggest or Ahrefs to find long-tail, intent-focused keywords your audience is actually searching for.

🙈 No SEO Strategy at All

Random blog posts and scattered optimisations won’t deliver long-term results. Build a plan, set goals, and track your progress. SEO is a long game, not a guessing game.

🔁 Up Next!

News & Updates – SEO never stands still—and neither should you. With Google’s algorithms evolving constantly and the industry shifting week by week, staying informed is crucial if you want to maintain your rankings and future-proof your strategy.