Explore the evolution of search — from classic tactics to cutting-edge AI strategies
SEO has come a long way. What began as a game of keywords and backlinks has grown into a complex, ever-changing discipline – shaped by smarter algorithms, evolving user behaviour, and now, artificial intelligence. This section brings together everything you need to know about modern search optimisation. You’ll find classic SEO strategies that still deliver results – like on-page optimisation, internal linking, and site structure – alongside newer approaches tailored for AI-powered search, such as optimising for generative answers, semantic relevance, and entity recognition.
Whether you’re here to master the foundations or stay ahead of the latest AI search trends, this is your hub for practical, plain-English guidance that helps you rank smarter – not just higher.
👉 Discover what llms.txt is, why it matters for AI crawlers, and how websites can use it to declare rules for Large Language Models. A clear guide to protecting content and ensuring proper attribution.
👉 Google has launched its first spam update of 2025, rolling out globally in all languages from August 26. If your rankings suddenly swing, this could be why. Here’s what the update targets, why it matters, and how to respond without panicking.
👉 AI search engines are rewriting the SEO rulebook - and some marketers are already asking the big question: can they be manipulated? This guide explores the tactics, risks, and ethical alternatives to gaming AI search systems, and why trust will always win long-term.
👉 In the age of AI-driven search, your website alone isn’t enough. Search engines and AI assistants want structured, trustworthy, and connected identities they can understand. This is where digital twins for SEO come in - virtual brand identities that make your business visible, credible, and recommendable in AI search results.
👉 AI search engines don’t treat all websites equally. Some get cited repeatedly, others are ignored - even when offering similar information. This guide explains how trust signals and reputation graphs shape AI search, and what your business can do to become a chosen source.
👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
👉 Holographic search is coming fast. Soon, you’ll navigate results in 3D with voice, gestures, and even eye movement. Here’s how it works - and how to prepare your SEO for it.
👉 Evergreen content is no longer a “set and forget” asset. In AI-driven search, freshness is critical. Learn how self-updating pages can keep your content accurate, relevant, and ranking - without constant manual rewrites.
👉 AI search engines don’t always agree. Perplexity, Gemini, and others pull from different sources, meaning your site could dominate one and be invisible in another. This guide shows how to optimise for multiple AI platforms so you stay visible everywhere your audience searches.
👉 Predictive SEO is about staying one step ahead - creating content for future search trends before they even appear in keyword tools. In this guide, you’ll learn how to spot early signals, map predictive keywords, and prepare future-ready content that dominates both Google and AI-driven search results.
👉 ChatGPT-5 has changed the game for solo business owners. From SEO and content creation to ads, automation, and even tool development, one person can now run an entire marketing operation - faster, cheaper, and without the headaches of managing a team.
👉 A plain‑English glossary of 55 essential AI terms. Learn what AI, ML, LLMs, embeddings, transformers, prompts, and more actually mean, with simple explanations you can use today.
👉 Discover why The SEO Guide Book and David Roche trust WPMU DEV as their all-in-one WordPress toolkit, covering SEO, performance, security, backups, and client management in one powerful subscription.
👉 Explore Google indexing bugs, AI-generated spam tactics, and the latest schema changes affecting SEO in our no-nonsense roundup for 25 July to 5 August 2025.
👉 Discover how real user trust powers E-E-A-T, SEO, and GEO – no fake tactics, no made-up scores, just quality content that actually helps people.
👉 Want real SEO results in 2025? These 50 expert-level ChatGPT prompts will save hours, cut busywork, and help you rank better across every stage of your workflow.
👉 What happened to SEO? How did search evolve from rankings to resonance? This 2075 deep-dive reveals how GEO replaced SEO—and what came next.
👉 What is GEO? How do you get seen in AI answers? This guide lists every major GEO platform and shows exactly how to optimise your content for AI visibility in 2025.
👉 Google DeepMind’s Project Mariner expands: AI agents that browse, click, and act like humans are here — and they’re already changing how search works behind the scenes.
👉 Over the past two weeks: Google faces EU complaints, Cloudflare locks down AI scrapers, Project Mariner expands, and publishers scramble as click-throughs vanish unexpectedly.
👉 Discover what GEO tools are, how they differ from traditional SEO platforms, and which ones are worth using in 2025.
