Explore the evolution of search — from classic tactics to cutting-edge AI strategies
SEO has come a long way. What began as a game of keywords and backlinks has grown into a complex, ever-changing discipline – shaped by smarter algorithms, evolving user behaviour, and now, artificial intelligence. This section brings together everything you need to know about modern search optimisation. You’ll find classic SEO strategies that still deliver results – like on-page optimisation, internal linking, and site structure – alongside newer approaches tailored for AI-powered search, such as optimising for generative answers, semantic relevance, and entity recognition. Whether you’re here to master the foundations or stay ahead of the latest AI search trends, this is your hub for practical, plain-English guidance that helps you rank smarter — not just higher.
👉 Discover what GEO tools are, how they differ from traditional SEO platforms, and which ones are worth using in 2025.
👉 Struggling with Core Web Vitals? This guide breaks down every metric and shows you exactly how to fix them — no tech jargon needed.
👉 AI Mode is Google’s new mobile-first assistant for search. Learn how it works, how to optimise for it, and what it means for the future of SEO in 2025.
👉 Gemini powers Google’s AI Overviews and search answers. Learn how it works, how it compares to other AI tools, and how SEOs can optimise for it in 2025.
👉 From AI Mode’s global launch to Instagram posts in Google Search, here’s everything SEOs need to know from July 2025’s biggest AI search and ranking updates.
👉 Copy.ai helps SEOs scale short-form content fast. Learn how to use it for metadata, product pages, FAQs, and local SEO in 2025 — without cutting corners.
👉 Jasper is built for marketers. Learn how SEOs use this AI writing tool to draft blog posts, meta tags, and content at scale — with brand voice control.
👉 AI Overviews are changing how search works. Learn what they are, how to optimise for them, and how they’re reshaping SEO visibility in 2025.
👉 Claude is more than a chatbot — it’s a thoughtful, high-context AI assistant perfect for SEO tasks like content briefs, rewriting, and competitor analysis.
👉 ChatGPT is more than a chatbot. Discover how SEOs are using it to streamline workflows, generate content, and plan smarter strategies in 2025.
👉 Perplexity isn’t just another chatbot. Discover how this AI-powered search engine is changing the way SEOs research, plan content, and uncover insights in 2025.
👉 Google’s search results are no longer just blue links. Discover how visual SERPs — packed with images, videos, and interactive elements — are reshaping SEO and how to optimise for this new reality.
👉 Your internal search data reveals what visitors really want. In 2025, using these insights can help shape smarter SEO strategies and improve how your content meets user intent.
👉 SGE snapshots in 2025 offer AI-powered answers on the SERP, changing search behaviour. Learn how to adapt your SEO strategy so your content still attracts valuable clicks.
👉 A strong author profile helps prove your expertise and authority in 2025. Discover how to enhance E-E-A-T signals and improve how Google views and ranks your site’s content.
👉 AI-generated content is everywhere — but can Google spot the difference? Explore how AI detectors work, what Google says about AI text, and how this impacts your SEO plans in 2025.
👉 AI chat widgets are changing how visitors engage with websites. Learn how to integrate them without harming your SEO, so your helpful bot drives value without stealing clicks or conversions.
👉 June 2025 has brought major SEO changes. From Google updates to AI search trends, this roundup highlights what’s new — and how to adjust your SEO strategy to stay competitive.
👉 Ever wonder what happens after you hit publish? This guide explains Google’s indexing process, from crawling to ranking, and shows how to fix issues that may block your pages from success.
👉 SEO doesn’t have to be a maze. This guide shows you how to build a complete strategy from the ground up — so you can create a plan that delivers real search results.
👉 In 2025, SEO success means building topical authority. Learn how to prove to Google that you cover subjects deeply and strategically — so you can outrank competitors and earn trust.
