SEO is evolving faster than ever in 2025, and staying on top of the latest changes can mean the difference between ranking success and disappearing from the SERPs. 🚀 In this comprehensive June 2025 SEO news roundup, we’ll explore Google’s latest updates, shifts in AI search, link building changes, Core Web Vitals data, local SEO trends, and more. Let’s break down what’s shaping search right now — and what you can do to stay ahead of the curve.

📢 Google’s June 2025 Core Update: What We’ve Learned

Google’s June 2025 core update delivered significant turbulence in the SERPs. This update built on the changes from earlier in the year, refining how Google identifies helpful content and trustworthy sites. Key patterns include:

• 📉 Sites with thin, AI-generated content that lacked human oversight saw visibility drops of 20-50%.
• 📈 Brands demonstrating strong E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) gained ground, particularly in YMYL niches such as health, finance, and legal services.
• 🛑 Sites with aggressive internal linking, such as excessive footer or sidebar links, were penalised.

Experts recommend content audits, pruning of low-value pages, strengthening author credentials, and simplifying internal link structures.

🧠 AI Search: SGE Expands Further

Google’s Search Generative Experience (SGE) now powers over 70% of English queries globally. Notable developments this month include:

• 🤖 AI snapshots are more prominent, with follow-up question suggestions to engage users.
• 📌 Affiliate-heavy queries often bypass AI content in favour of traditional blue links.
• ⚡ Google is integrating fresher web data into AI responses, improving real-time accuracy.

Optimising for AI visibility is no longer optional. Ensure your content provides clear answers, supports conversational queries, and demonstrates subject authority.

🔗 Link Building: What’s Working Now

Link building in 2025 is focused on quality and authenticity. Trends in June:

• ✅ Digital PR and earned media links are the most effective and sustainable sources of authority.
• ✅ Niche partnerships, where brands collaborate on content or campaigns, are growing in importance.
• ✅ Legacy tactics like directory submissions and profile links have minimal value today.

Google’s link spam updates have tightened further, so natural link profiles are crucial for stability through algorithm updates.

📈 Core Web Vitals: Performance Insights

Reports from HTTP Archive show:

• 📊 Largest Contentful Paint (LCP) has improved sitewide thanks to better image loading strategies.
• 📊 Cumulative Layout Shift (CLS) remains a challenge for ad-heavy or dynamically loaded sites.
• 📊 Interaction to Next Paint (INP) is emerging as Google’s key user experience metric.

Recommended actions:

• 🎯 Preload fonts, define sizes for images and videos.
• 🎯 Defer non-critical scripts to speed up load times.
• 🎯 Use CSS containment to prevent layout jank.

🌐 Local SEO: What Changed in June

Local SEO saw adjustments in how Google ranks businesses in Maps and local packs:

• 📍 Detailed reviews (150+ words) are weighted more heavily.
• 📍 Proximity signals are stricter; businesses just outside key areas are struggling to rank.
• 📍 Google is trialling AI-generated review summaries in Maps listings.

Businesses should encourage rich, detailed reviews and ensure their Google Business Profile data is complete and accurate.

📊 Emerging SEO Trends to Watch

Looking ahead, several trends are shaping SEO:

• 🌟 Topical authority models: Sites that deeply cover subjects are rewarded.
• 🌟 AI-assisted content: Human-reviewed AI content is becoming standard for scale and quality.
• 🌟 SERP interactivity: People Also Ask, AI panels, and new formats are reshaping click-through rates.

Also Read:

How to Optimise for SGE Snapshots Without Losing Traffic

📝 Final Thoughts

June 2025 has reinforced the importance of trust, authority, and quality in SEO. Google’s updates show that short-term tactics are no match for sustainable strategies built around helpful content, genuine expertise, and technical excellence. AI-driven search is transforming how users interact with search results, and your SEO strategy needs to adapt accordingly.

For success, focus on comprehensive content, natural link building, optimised technical performance, and user-first design. Monitor Core Web Vitals, prune low-quality pages, and build genuine authority. With AI search becoming a standard part of the SERP, create content that answers questions directly, supports conversational flow, and offers real value.

The SEO landscape will keep changing, but those who focus on building for users and trust will always be ahead. Stay tuned for our July edition for deeper analysis and more actionable insights. 🚀

❓ Frequently Asked Questions

What’s the top SEO takeaway for June 2025?
Topical authority and AI visibility are now key drivers of success, alongside strong E-E-A-T signals.

How do I recover from a core update?
Audit and improve thin pages, strengthen author profiles, and simplify internal linking.

Are backlinks still important?
Yes, but only natural, earned links provide lasting value today.

What’s changed in local SEO this month?
Detailed reviews and precise proximity data are increasingly important for ranking in Maps packs.

How do I optimise for SGE?
Provide direct, clear answers and create content that supports conversational search intent.

💬 What the Experts Are Saying

• Lily Ray: “If you’re not building authority, you’re falling behind.”
• John Mueller (Google): “Good SEO is good user experience.”
• Barry Adams: “AI search is an opportunity, not a threat.”