Case Study: SEO Website Build for a Lawyer in Poland
How a WordPress redesign with WPMU tools helped a Warsaw-based English‑speaking lawyer, ranking #1 for key legal terms.
📘 Project Summary
- Client: KPBL – Kancelaria Prawna Bernard Łukomski
- Sector: ⚖️ Legal Services (Warsaw, Poland)
- Project Duration: ⏳ 3 months (Redesign in early 2025)
- Platform: WordPress (custom theme)
- Languages: 🇬🇧 English & 🇵🇱 Polish
- Scope: 🛠️ Full-site redesign, SEO strategy, content optimisation, and launch
🔍 1. The Challenge
KPBL, a well-established legal practice in Warsaw, sought to modernise its online presence to better serve both local and international clients. The existing theme was no longer supported.
- ❌ Outdated website design and structure
The goal was to create a modern, SEO-friendly, and multilingual website that would enhance online visibility and client engagement. At the same time, it was important not to lose all of the existing outstanding search results during the redesign.
🧠 2. The Strategy
The approach focused on a comprehensive redesign with SEO at its core, ensuring the site was both user-friendly and search engine optimised.
📂 A. Site Planning & Architecture
- Developed a clear navigation structure categorised by legal services (e.g., Corporate Law, Divorce, Taxation)
- Implemented topic clusters to support internal linking and enhance SEO
✍️ B. Content Optimisation
- Reviewed and updated existing content for clarity and SEO best practices
- Created new content targeting specific keywords relevant to legal services in Warsaw
- Ensured content was available in both English and Polish to cater to a broader audience
📸 C. Visual Enhancements
- Updated imagery to reflect the professionalism of the firm
- Optimised images for faster loading times and better SEO performance
⚙️ D. Technical SEO & Performance
- Implemented clean URLs, meta titles, and descriptions for all pages
- Enhanced site speed through caching, image optimisation, and code minification
- Ensured mobile responsiveness across all devices
📊 E. SEO Tracking & Launch
- Set up Google Analytics and Search Console for performance monitoring
- Submitted updated sitemap for faster indexing
- Monitored keyword rankings and adjusted strategies accordingly
📈 3. The Results
🔎 Search Visibility
- Achieved #1 ranking for key terms such as “Lawyer in Warsaw” and “Divorce Lawyer Warsaw”
- Significant increase in organic traffic within the first three months post-launch
- Improved visibility for both English and Polish search queries
👥 Traffic & Engagement
- Increased average session duration by 40%
- Reduced bounce rate by 35%
- Higher engagement on service-specific pages
📷 Content Performance
- New blog posts and articles attracted higher readership and shares
- Enhanced content led to more inquiries and client consultations
📨 Conversions
- Notable increase in contact form submissions and direct inquiries
- Growth in client base, including international clients seeking legal services in Warsaw
💡 4. Lessons for Entrepreneurs
| 📌 Lesson | 💬 Why It Matters |
|---|---|
| Invest in a modern, responsive website | Enhances user experience and accessibility across devices |
| Optimise for both local and international SEO | Expands reach and attracts a diverse client base |
| Regularly update and expand content | Keeps the site relevant and improves search rankings |
| Monitor performance metrics | Informs strategy adjustments for continuous improvement |
| Ensure multilingual support | Cater to a broader audience and enhance user trust |
🧾 Final Thoughts
The comprehensive redesign and SEO strategy implemented for KPBL significantly enhanced the firm’s online presence, leading to increased visibility, higher engagement, and a growing client base. This case underscores the importance of a well-structured, SEO-optimised, and user-friendly website in the legal sector.
