🧭 Navigating the Site

This site is organised into easy-to-follow sections that build on each other. You can jump straight to what you need or follow the guides step-by-step — it’s completely up to you.

• 📍 Start Here: If you’re brand new to SEO, this is your best starting point. It lays the foundations in plain English and gets you up to speed fast.
• 📚 SEO Basics: Learn the core concepts like keywords, backlinks, on-page SEO and more. No fluff. No jargon. Just the stuff that matters.
• 🛠️ DIY SEO: Want to try SEO yourself? These guides show you how — with tips, tools, and checklists.
• 📄 SEO Glossary: A beginner-friendly dictionary of every SEO term you’ll come across — explained clearly and simply.
• 🔍 WordPress SEO: Optimise your WordPress site without headaches. Perfect for small businesses and bloggers alike.
• 🚀 Advanced Strategies: For when you’re ready to take things further — technical SEO, content strategies, and more.

🔎 Finding What You Need

Every page is SEO-optimised and easy to scan. Use the search bar to look up specific terms or topics. You can also find quick links to popular articles in the sidebar or footer — depending on your device.

🧑‍🏫 Who This Site is For

This site is designed for:

• 👩‍💼 Small business owners
• 🧑‍💻 Freelancers & solopreneurs
• 📈 Marketing professionals
• 📊 Content creators & bloggers
• 🧠 Curious minds who want to learn SEO the smart (and simple) way

💬 Plain English Promise

We know SEO can feel like another language. That’s why everything here is written in plain, clear English. We avoid buzzwords, skip the tech speak, and explain things the way you’d want them explained in real life.

💡 What You’ll Learn

By using this site, you’ll be able to:

• ✅ Understand how search engines work
• ✅ Identify what’s holding your website back
• ✅ Fix your SEO issues (or know what to ask your web person!)
• ✅ Start bringing more targeted visitors to your site
• ✅ Make smart SEO decisions that actually grow your business

🛠️ Tools & Resources

Throughout the site, we link to useful free and paid tools to help you take action. Many are beginner-friendly and don’t require any tech skills.

🙋 Need Help?

SEO can sometimes feel overwhelming — even with the right guide. If you ever get stuck, confused, or want a bit of extra help, just reach out. You’ll find contact details in the footer or visit the contact page here.

🆓 Don’t Miss Your Free SEO Pack

Don’t forget to subscribe and grab your free starter pack. It includes:

• 📄 An SEO checklist for beginners
• 📊 A keyword research cheat sheet
• 📘 A glossary of essential SEO terms

Click here to subscribe and get the free pack »

🎯 Final Tip

You don’t have to know everything. SEO is a journey, and this site is your map. Bookmark it, revisit it, and use it as your go-to SEO resource — one step at a time.

Let’s make SEO simple.

🔁 Up Next!

Free SEO Checklist – Whether you’re launching a brand new website or trying to improve your current one, this FREE SEO checklist will help you stay on track.