👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
GEO
GEO (Generative Engine Optimisation) focuses on optimising content for AI-powered answer engines like ChatGPT, Perplexity, and Google’s AI Overviews, rather than just traditional search results.
👉 Explore Google indexing bugs, AI-generated spam tactics, and the latest schema changes affecting SEO in our no-nonsense roundup for 25 July to 5 August 2025.
👉 Discover how real user trust powers E-E-A-T, SEO, and GEO – no fake tactics, no made-up scores, just quality content that actually helps people.
👉 What is GEO? How do you get seen in AI answers? This guide lists every major GEO platform and shows exactly how to optimise your content for AI visibility in 2025.
👉 AI is transforming Google’s SERPs in 2025. This guide explores how SEO is evolving, what AI Overviews and AEO mean for your traffic, and how to stay ahead in this new search era.
