👉 Explore Google indexing bugs, AI-generated spam tactics, and the latest schema changes affecting SEO in our no-nonsense roundup for 25 July to 5 August 2025.
AI-driven search
AI-driven search covers topics about how artificial intelligence powers modern search engines, including Google’s SGE, AI overviews, and other AI-powered search technologies that change how content is ranked and displayed.
👉 What is GEO? How do you get seen in AI answers? This guide lists every major GEO platform and shows exactly how to optimise your content for AI visibility in 2025.
👉 Google DeepMind’s Project Mariner expands: AI agents that browse, click, and act like humans are here — and they’re already changing how search works behind the scenes.
👉 Over the past two weeks: Google faces EU complaints, Cloudflare locks down AI scrapers, Project Mariner expands, and publishers scramble as click-throughs vanish unexpectedly.
👉 AI Mode is Google’s new mobile-first assistant for search. Learn how it works, how to optimise for it, and what it means for the future of SEO in 2025.
👉 Gemini powers Google’s AI Overviews and search answers. Learn how it works, how it compares to other AI tools, and how SEOs can optimise for it in 2025.
👉 From AI Mode’s global launch to Instagram posts in Google Search, here’s everything SEOs need to know from July 2025’s biggest AI search and ranking updates.
👉 AI Overviews are changing how search works. Learn what they are, how to optimise for them, and how they’re reshaping SEO visibility in 2025.
👉 Claude is more than a chatbot — it’s a thoughtful, high-context AI assistant perfect for SEO tasks like content briefs, rewriting, and competitor analysis.
👉 ChatGPT is more than a chatbot. Discover how SEOs are using it to streamline workflows, generate content, and plan smarter strategies in 2025.
👉 Perplexity isn’t just another chatbot. Discover how this AI-powered search engine is changing the way SEOs research, plan content, and uncover insights in 2025.
👉 SGE snapshots in 2025 offer AI-powered answers on the SERP, changing search behaviour. Learn how to adapt your SEO strategy so your content still attracts valuable clicks.
👉 AI-generated content is everywhere — but can Google spot the difference? Explore how AI detectors work, what Google says about AI text, and how this impacts your SEO plans in 2025.
👉 AI chat widgets are changing how visitors engage with websites. Learn how to integrate them without harming your SEO, so your helpful bot drives value without stealing clicks or conversions.
👉 June 2025 has brought major SEO changes. From Google updates to AI search trends, this roundup highlights what’s new — and how to adjust your SEO strategy to stay competitive.
👉 Ranking #1 isn’t enough anymore. This guide explains how Google’s SERP features steal clicks — and what you can do to protect your traffic and win attention in today’s search landscape.
👉 AI is transforming Google’s SERPs in 2025. This guide explores how SEO is evolving, what AI Overviews and AEO mean for your traffic, and how to stay ahead in this new search era.
👉 SEO moves fast — and the past week brought big changes. This roundup covers what’s new with Google, AI tools, and optimisation strategies so you can stay ahead of the curve.
👉 AI tools are reshaping search in 2025. This guide shows how to stay visible and relevant as users turn to AI for answers — and what SEO looks like in this new landscape.
👉 AI tools like ChatGPT can supercharge your SEO — if you use them right. This guide shows how to structure prompts and workflows so AI becomes a powerful part of your SEO process.