👉 A deep dive into the most important SEO developments between November 2025 and January 2026 — from Google’s Core Update and AI Mode changes to publisher traffic collapse and agentic commerce.
David Roche
👉 This month’s SEO news brings visual AI search updates, a global AI Mode rollout, OpenAI’s ChatGPT Atlas browser, and Reddit’s legal challenge against data scrapers.
👉 September 2025 was packed with SEO developments: Google’s spam update finished, crawl bugs acknowledged, the num parameter removed, AI search experiments spotted, and major GEO research published. This roundup covers every key story.
👉 AI has not killed SEO. It has raised the bar. This cornerstone guide debunks the biggest AI and SEO myths, explains how answer engines actually work and shows the proven tactics that drive visibility today: clear answers, matching schema, crawlability, indexability, E-E-A-T, citations and smart internal linking.
👉 Discover what llms.txt is, why it matters for AI crawlers, and how websites can use it to declare rules for Large Language Models. A clear guide to protecting content and ensuring proper attribution.
👉 Google has launched its first spam update of 2025, rolling out globally in all languages from August 26. If your rankings suddenly swing, this could be why. Here’s what the update targets, why it matters, and how to respond without panicking.
👉 AI search engines are rewriting the SEO rulebook - and some marketers are already asking the big question: can they be manipulated? This guide explores the tactics, risks, and ethical alternatives to gaming AI search systems, and why trust will always win long-term.
👉 In the age of AI-driven search, your website alone isn’t enough. Search engines and AI assistants want structured, trustworthy, and connected identities they can understand. This is where digital twins for SEO come in - virtual brand identities that make your business visible, credible, and recommendable in AI search results.
👉 AI search engines don’t treat all websites equally. Some get cited repeatedly, others are ignored - even when offering similar information. This guide explains how trust signals and reputation graphs shape AI search, and what your business can do to become a chosen source.
👉 SEO is evolving fast. From Google’s new “Preferred Sources” feature to OpenAI’s GPT-4o comeback, plus advances in semantic HTML and GEO, here are the updates shaping search between 6–18 August 2025.
👉 Holographic search is coming fast. Soon, you’ll navigate results in 3D with voice, gestures, and even eye movement. Here’s how it works - and how to prepare your SEO for it.
👉 Evergreen content is no longer a “set and forget” asset. In AI-driven search, freshness is critical. Learn how self-updating pages can keep your content accurate, relevant, and ranking - without constant manual rewrites.
👉 AI search engines don’t always agree. Perplexity, Gemini, and others pull from different sources, meaning your site could dominate one and be invisible in another. This guide shows how to optimise for multiple AI platforms so you stay visible everywhere your audience searches.
👉 Predictive SEO is about staying one step ahead - creating content for future search trends before they even appear in keyword tools. In this guide, you’ll learn how to spot early signals, map predictive keywords, and prepare future-ready content that dominates both Google and AI-driven search results.
👉 ChatGPT-5 has changed the game for solo business owners. From SEO and content creation to ads, automation, and even tool development, one person can now run an entire marketing operation - faster, cheaper, and without the headaches of managing a team.
👉 A plain‑English glossary of 55 essential AI terms. Learn what AI, ML, LLMs, embeddings, transformers, prompts, and more actually mean, with simple explanations you can use today.
👉 Discover why The SEO Guide Book and David Roche trust WPMU DEV as their all-in-one WordPress toolkit, covering SEO, performance, security, backups, and client management in one powerful subscription.
👉 Explore Google indexing bugs, AI-generated spam tactics, and the latest schema changes affecting SEO in our no-nonsense roundup for 25 July to 5 August 2025.
👉 Discover how real user trust powers E-E-A-T, SEO, and GEO – no fake tactics, no made-up scores, just quality content that actually helps people.
👉 Want real SEO results in 2025? These 50 expert-level ChatGPT prompts will save hours, cut busywork, and help you rank better across every stage of your workflow.
