SEO stands for Search Engine Optimisation. It’s the process of improving your website to increase its visibility when people search for relevant terms on Google and other search engines.
Read: New to SEO? – Start Here
SEO helps your website appear in organic (unpaid) search results, driving long-term traffic, improving credibility, and increasing leads and sales.
Read: SEO Basics
Organic traffic refers to visitors who find your website through unpaid search results, rather than ads or social media links.
SEO is a long-term strategy. Most websites begin to see noticeable results within 3–6 months, though competitive industries can take longer.
Paid ads give you instant visibility but stop the moment you stop paying. SEO builds organic traffic over time and offers better long-term ROI.
Yes! Many aspects of SEO can be done in-house using free tools. However, technical tasks or large-scale strategies may require expert help.
Read: Can I Do SEO Myself?
Keywords are the search terms people type into Google. Optimising your site for relevant keywords helps match your content to user intent.
Read: Keyword Research
On-page SEO involves optimising elements on your website, such as titles, headers, content, images, and meta tags, to improve rankings.
Off-page SEO refers to actions taken outside your website—like backlinks and social signals—that impact your site’s reputation and ranking.
Technical SEO focuses on improving site speed, mobile usability, crawlability, indexing, and structured data to help search engines understand your site better.
This could be due to a Google algorithm update, technical issues, broken links, or competitors outranking you. Regular audits can help identify the cause.
Google regularly updates its ranking algorithms to improve search quality. These updates can impact website rankings, sometimes drastically.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google uses these principles to evaluate content quality.
Read: E-E-A-T in 2025: How to Build Real Authority in Your Niche
Use tools like Google Keyword Planner, Ahrefs, or Ubersuggest to identify keywords with good search volume and low competition in your niche.
Use Google Search Console, Google Analytics, and third-party SEO tools to monitor traffic, rankings, click-through rates, and engagement.
A featured snippet is a highlighted result shown at the top of Google’s search results. You can earn one by structuring content clearly and answering questions directly.
Read: How to Optimise for Featured Snippets and ‘People Also Ask’
Long-tail keywords are longer, more specific phrases. They typically have lower competition and higher conversion potential.
Backlinks are links from other websites pointing to yours. High-quality backlinks boost your site’s authority and search engine ranking.
There’s no single “best” tool. Useful ones include Google Search Console, Ahrefs, SEMrush, Moz, Rank Math, and Yoast SEO.
Read: SEO Tool Reviews
Black hat SEO involves unethical practices like keyword stuffing, hidden text, and buying backlinks. It can lead to Google penalties or de-indexing.
Absolutely. A mobile-friendly, fast, and accessible website improves user experience—one of Google’s key ranking factors.
Schema markup is code that helps search engines understand your content. It can lead to enhanced search listings like review stars or FAQs.
Read: Understanding and Using Schema Markup to Boost Your Rankings
Local SEO helps your business appear in location-based searches, such as “dentist near me.” Key tools include Google Business Profile and local citations.
Structure content clearly with headers, direct answers, and schema markup. Target specific questions that your audience might ask.
Read: How to Optimise for Featured Snippets and ‘People Also Ask’
This could be due to poor content, slow site speed, lack of backlinks, or incorrect indexing. An audit can help uncover the problem.
Read: Why Isn’t My Website Ranking on Google? Here’s What Might Be Wrong
Review and update core content every 6–12 months to keep it fresh, accurate, and aligned with current search intent.
Yes. Blogging regularly boosts topical authority, targets long-tail keywords, and attracts backlinks if the content is helpful and relevant.
Read: Blog Content Tips
An SEO audit reviews your site’s technical setup, content quality, on-page elements, and backlinks to identify and fix performance issues.
AI can help with keyword research, outlines, and drafts—but always review and add human insight. Google values originality and experience.
Read: SEO Writing with AI
Search is moving towards AI-generated answers, zero-click results, and trust signals. Focus on E-E-A-T, structured content, and brand building.
