With over 23 years in the digital marketing industry, I’ve been helping businesses climb the search engine rankings since the days of AltaVista and Ask Jeeves. While the algorithms may have changed, my mission has stayed the same: to make SEO practical, accessible, and genuinely effective for small businesses and entrepreneurs across the globe.
I’m the founder of both Pixelghetto Marketing and The SEO Guide Book, and I specialise in transforming underperforming websites into lead-generating machines. Based in Warsaw, Poland, I lead a network of skilled freelancers and personally execute the majority of every project. Whether it’s building a beautiful WordPress site, crafting an SEO strategy from scratch, or helping a business understand what’s holding them back online – I’m all in.
- 📅 23+ Years of Digital Experience
- 🖥️ WordPress Expert & Web Designer
- 🔧 Hands-On SEO Strategist
- 🌍 Clients in 10+ Countries
- 📈 100+ Projects Completed
- 📚 Author of Two Published Fiction Novels
📚 Real Experience, Real Results
Before launching my own agency, I held senior management roles at Trinity Mirror plc and Switch Media plc. Since then, I’ve worked across a wide array of industries – including property and travel to healthcare and finance – helping businesses of all sizes improve their digital visibility. I’ve ranked websites for highly competitive keywords, improved site architecture for crawlability, and increased inbound enquiries many times over for countless clients.
I created The SEO Guide Book to give everyone – from complete beginners to in-house marketers – a no-nonsense resource for understanding SEO. It’s an honest, jargon-free guide that reflects how I work: clear, effective, and built on decades of experience.
💼 Full-Service Digital Marketing
Although SEO is my core speciality, I’m not a one-trick pony. I’m also a web designer, content strategist, editor, and marketing consultant. I bring a full-stack marketing mindset to every project, making sure all parts of a digital presence – from design and usability to speed and structure – are working in harmony to achieve business goals.
📍 Based in Warsaw, Trusted Worldwide
Living and working in Warsaw allows me to deliver high-quality digital services at a more competitive rate than agencies based in London, Berlin, or Dublin. But my clients span the globe – from Rome to Dubai to New York—and many have worked with me for years because they trust the results I deliver.
📖 Published Author and Creative Collaborator
When I’m not building websites or analysing keyword trends, I’m writing. I’ve published two fiction novels—Disdain and The Shadow Directorate—and I regularly collaborate with other authors, providing editing, proofreading, and design services. This creative background gives me a unique eye for content structure and storytelling – both vital elements in modern SEO.
🎖️ Military Discipline, Digital Precision
My journey began in the British Army at age 17, where I served in the Royal Army Medical Corps for 13 years and left as a Staff Sergeant. That experience taught me discipline, adaptability, and attention to detail – traits I now apply to every project I take on.
💬 What Clients Say
Ross Naylor – Financial Advice for British Expats
“David has created a website that delivers. Not only does it look great, but also, thanks to his SEO skills, it has generated more inbound enquiries in the last 7 months than it did in the previous 2½ years.”
Andrew Macdougall – Dream Property Rome
“David understood from the get-go that this was no ordinary project. His attention to detail and relentless ‘can do’ approach is a masterclass for someone who is at the top of his game.”
And there are many more where those came from—long-term clients who trust my skills, rely on my judgment, and see real results from my work.
🔍 Why E-E-A-T Matters—and Why I Take It Seriously
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) isn’t just a checklist – it’s the cornerstone of sustainable SEO. I’ve built The SEO Guide Book to reflect all four pillars. Every article is written from real experience, based on what actually works in the field, and backed by two decades of proven results.
So when you read The SEO Guide Book, you’re not getting AI-written fluff or recycled tips – you’re learning from someone who’s spent years in the trenches and knows how to get results in the real world of search.
📫 Want to Get in Touch?
If you’d like to work with me, collaborate, or just talk SEO, feel free to contact me here. I’m always happy to connect.
🔍 Find Me Online
If you’d like to connect, follow, or just have a nose around, I’m active on a few key platforms. Whether it’s SEO insights, digital marketing banter, or the occasional dad joke — I’m always happy to engage!
SEO isn’t magic—it’s method, momentum, and a refusal to settle for page two – David Roche
