SEO News Roundup: Week of 28 May 2025

📖 Introduction

We have scoured the web to bring you the most significant SEO news and updates for the week of 28 May 2025. From Google’s latest AI advancements to shifts in search engine algorithms, here’s what you need to know to stay ahead in the ever-evolving world of SEO.

🔍 Google’s AI Mode Enhances Search Experience

Google has introduced “AI Mode” in its search platform, offering users a conversational and interactive search experience. This feature leverages advanced AI to provide more intuitive and context-aware responses, aiming to make information retrieval more seamless and efficient.

📈 May 2025 Core Algorithm Update Emphasises Content Quality

The recent core algorithm update rolled out by Google in May 2025 focuses heavily on content quality, user experience, and adherence to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles. Websites that prioritise high-quality, authoritative content are seeing positive impacts, while those relying on low-quality or AI-generated content may experience declines in rankings.

🧠 Rise of Answer Engine Optimisation (AEO)

With the increasing use of AI-powered search assistants, Answer Engine Optimisation (AEO) is becoming crucial. AEO involves structuring content to directly answer user queries, enhancing visibility in AI-driven search results. This approach is particularly effective for voice searches and AI chatbots, which prioritise concise and relevant answers.

📉 AI Overviews Impacting Click-Through Rates

Studies indicate that AI-generated summaries, or “AI Overviews,” at the top of search results are leading to decreased click-through rates for traditional organic listings. This trend highlights the need for content creators to adapt their strategies, ensuring their content remains visible and engaging within AI-enhanced search environments.

💬 What the Experts Are Saying

• Marie Haynes: “E-E-A-T is one of the most important concepts in SEO. It’s how Google protects users from misinformation.”
• John Mueller (Google): “We look at things like transparency, reputation, and expertise—especially for content that affects people’s health or money.”
• Lily Ray: “Google wants to rank trustworthy, people-first content. Real experience and author credibility are more important than ever.”
• Aleyda Solís: “Trust and authority can’t be faked. You have to earn them with consistency, clarity, and quality.”

✅ Conclusion

Staying updated with the latest SEO trends and algorithm changes is essential for maintaining and improving your website’s visibility. Emphasising content quality, adapting to AI-driven search experiences, and focusing on user-centric optimisation strategies will be key to success in the evolving digital landscape.