What You Can Do Yourself
Think SEO is too technical or expensive? Think again. You don’t need to hire an agency to improve your website’s visibility. With the right tools, knowledge, and approach, you can manage much of your SEO yourself—even as a small business owner or freelancer.
This guide shows what’s realistically possible to DIY, what tools can help, and when to call in help.
💡 What You Can Do Yourself
- 🔍 Basic keyword research
- 📝 Writing and updating content
- 🧹 On-page SEO (headings, metadata, image tags)
- 🧭 Improving site structure and internal linking
- 📱 Ensuring your site is mobile-friendly
- 📈 Monitoring performance with free tools
🧰 Free (and Low-Cost) Tools You Can Use
- 🟢 Google Search Console – Track indexing and performance
- 🟡 Google Analytics – Understand your audience
- 🔵 PageSpeed Insights – Improve load times
- 🟠 Ubersuggest – Keyword ideas and content suggestions
- 🟣 Yoast SEO Plugin – Optimise WordPress content
📌 Best Practices for Going Solo
- 🧠 Learn the basics from trusted sources (like this site!)
- ✍️ Focus on helpful, well-structured content
- 🔗 Link between your blog and service pages
- 📷 Use properly named images with alt text
- 🔍 Don’t try to trick search engines—play the long game
🚦 When to Call in Help
- ❗ Site errors you can’t fix (indexing issues, broken links)
- ❗ Technical SEO audits or large-scale site changes
- ❗ You’ve plateaued and want to take things further
✅ Quick Recap
- 🛠️ Many aspects of SEO can be done without an agency
- 📚 Use tools and resources to guide you
- 🧠 Know when to call in help for more advanced work
🔁 Up Next!
Using AI for DIY SEO – AI is transforming how websites get noticed online—and the good news is, you can use it too. Whether you’re running a local business or managing your own blog, AI tools can help you handle SEO tasks faster, smarter, and without the agency price tag.
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