Boost Your Local Visibility
If you run a local business, claiming and optimising your Google Business Profile (formerly Google My Business) is one of the easiest ways to get found online. It’s free, simple to use, and has a massive impact on your local SEO.
This page explains what it is, why it matters, and how to make yours stand out from the competition.
🔍 What Is Google Business Profile?
It’s the panel that shows up when someone searches for your business name or looks for services in your area—usually on Google Search or Google Maps.
Your listing includes your:
- 🏢 Business name, address and phone number
- 🕒 Opening hours
- 📷 Photos of your premises, products or work
- 💬 Reviews and responses
- 🔗 Website and directions button
🎯 Why Is It Important for SEO?
- 📈 It helps you show up in the local “map pack” at the top of search results
- 🗺️ Makes your business easier to find on Google Maps
- 🌟 Lets customers read reviews and leave their own
- 📲 Increases calls, visits, and clicks—especially on mobile
🛠️ How to Set Up Your Google Business Profile
- 🔧 Visit google.com/business
- ✍️ Sign in with your Google account and enter your business details
- 📍 Choose a business category (e.g. café, dentist, accountant)
- 🗺️ Add your address and service area (if applicable)
- 📞 Include your contact details and website
- ✅ Complete the verification process (usually by post or phone)
✨ Optimisation Tips
- 🖼️ Upload high-quality photos of your location and team
- 🖊️ Write a clear, keyword-friendly business description
- 📅 Post regular updates, events or offers (like social media posts)
- ⭐ Ask happy customers to leave reviews—and respond to them
- 📍 Make sure your opening hours are accurate (especially on holidays)
🚫 Mistakes to Avoid
- ❌ Inconsistent business details across platforms (name, phone, etc.)
- ❌ Using a fake or shared address
- ❌ Ignoring customer reviews or leaving them unanswered
- ❌ Forgetting to verify your listing
✅ Quick Recap
- 📍 A Google Business Profile helps you appear in local search and Google Maps
- 🧰 Setup is free and takes less than 30 minutes
- 📸 Keep it fresh with photos, updates and reviews
🔁 Up Next!
Citations & Reviews – If you want your business to show up in local search results—especially in the Google Map Pack—citations and reviews are essential. They signal credibility to both search engines and potential customers.
Got Questions or Ready to Advertise?
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