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SEO & AI Search Guide for

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🤖 SEO in the Age of Artificial Intelligence

👋 Meet David Roche – Creator of The SEO Guide Book

Search has changed a bit since the days of AltaVista and Ask Jeeves – and yes, I was there for all of it.

Today, it’s not just about topping Google’s results. It’s about showing up in AI tools like ChatGPT, Claude, Perplexity, Jasper and Google’s AI Overviews.

With over 23 years in digital marketing, I’ve worked with clients in sectors where getting things right really matters – finance, healthcare, law, property and travel. These are industries where trust isn’t a buzzword – it’s the whole point.

Whether it’s traditional SEO or the brave new world of AI search (together I like to call it simply Search Optimisation), I believe in doing things properly: clear strategy, measurable results and no smoke and mirrors.

I started The SEO Guide Book to take the mystery (and misery) out of Search Optimisation. It’s built for small business owners, entrepreneurs and frazzled marketers who want better rankings – without a computer science degree or handing over a small fortune to an SEO agency.

Everything here is practical, honest, and built around the foundations of Experience, Expertise, Authoritativeness and Trustworthiness – plus a healthy dose of common sense.

So if you’re ready to stop guessing and start growing – whether you want Google, Gemini or a chatbot to notice you – this site’s your new best friend.

David Roche
Founder, The SEO Guide Book – May 2025

SEO Simplified: The Essentials You Need to Know
SEO Basics
The Basics
Clear Filters
SEO Basics
SEO Basics
SEO Basics
Search Engine Optimisation (SEO) may sound intimidating, but at its core, it’s simply about helping people find your website when they search on Google (or other search engines).
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On-Page SEO
On-Page SEO
On-Page SEO
On-page SEO (also known as on-site SEO) is the process of optimising individual web pages to rank higher and earn more relevant traffic in search engines. This involves improving both the content and HTML source code of a page. Unlike off-page SEO—which deals with backlinks and external signals—on-page SEO is entirely within your control.
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Off-Page SEO
Off-Page SEO
Off-Page SEO
When most people think of SEO, they picture keywords and blog posts. But SEO isn’t just about what happens on your website. What goes on outside your website plays a huge role too—and that’s where Off-Page SEO comes in. In this guide, we’ll break it all down for you, explain why it matters, and show you how to boost your site’s credibility in Google’s eyes.
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Technical SEO
Technical SEO
Technical SEO
You can have amazing content and a strong backlink profile, but if your website has technical issues, search engines might not even see it. That’s where Technical SEO comes in—it’s the behind-the-scenes work that makes everything else possible.
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New to SEO? – Start Here
Search Engine Optimisation
Search Engine Optimisation
WordPress SEO
WordPress SEO
Optimising Your Website the Smart Way
Content & Keywords
Content & Keywords
The Foundation of SEO Success
Local & DIY SEO
Local & DIY SEO
Simple Strategies That Actually Work
SEO Tools & Case Studies
SEO Tools & Case Studies
What actually Works and Why?
News & Updates
News & Updates
Stay Ahead of the SEO Curve