Trending Content
What’s the Difference?
Successful content strategies use a balance of two types of posts: evergreen and trending. Each has its strengths—and when used together, they can grow your traffic steadily while giving you bursts of visibility.
In this guide, we’ll explain the difference, when to use each one, and how to make them work together in your SEO plan.
🌿 What Is Evergreen Content?
Evergreen content stays relevant over time. It answers questions or solves problems that won’t go out of date any time soon.
- ✅ Consistent search traffic over months or years
- ✅ Ideal for SEO and link building
- ✅ Easier to repurpose and update later
Examples: “How to Write a Blog Post”, “Beginner’s Guide to SEO”, “What Is a Sitemap?”
🔥 What Is Trending Content?
Trending content covers hot topics—usually based on current events, new tools, industry news, or pop culture.
- ⚡ Quick spikes in traffic and social shares
- 📉 May become outdated quickly
- 🎯 Great for brand awareness and reaching new audiences fast
Examples: “Google’s March 2025 Algorithm Update”, “The Latest AI Writing Tools Compared”, “TikTok’s New Shopping Feature”
⚖️ Evergreen vs Trending: Pros and Cons
| Evergreen Content | Trending Content |
|---|---|
| Builds long-term SEO value | Boosts short-term visibility |
| Low maintenance (with occasional updates) | Needs fast publishing and time-sensitive updates |
| Consistent traffic and conversions | High potential for viral reach |
🧠 When to Use Each Type
- 🌱 Use evergreen content to build authority and organic traffic over time
- 🔥 Use trending content to stay relevant and spark engagement
- 🎯 Mix both to create a well-rounded content calendar
📆 Plan Your Content Strategy
- 📚 Focus on evergreen pieces to form the backbone of your blog
- 📰 Insert trending posts to take advantage of news, seasons, and product launches
- 🔁 Reuse and update your evergreen content regularly
✅ Quick Recap
- 🌲 Evergreen = timeless, steady traffic, long-term SEO
- 🔥 Trending = short-term buzz, fast reach, time-sensitive
- 📊 A balanced mix will keep your content relevant and effective
🔁 Up Next!
Local & DIY SEO – If you’re a small business owner, freelancer, or entrepreneur, you don’t need a big budget to improve your visibility on Google. With a bit of effort and the right tools, DIY SEO can help you rank better in local search and bring more customers to your door (or website).
Got Questions or Ready to Advertise?
Whether you’re looking for help with SEO or want to get your brand in front of thousands of business owners, marketers, and beginners—The SEO Guide Book is here to support you.
We offer tailored advertising packages to help you connect with a highly targeted audience. Let’s grow your brand together!