🔍 Start with Keyword Research

Use free tools like Google Keyword Planner or AnswerThePublic to find out what your audience is searching for. Focus on long-tail keywords—they’re easier to rank for and often show clearer intent.

🧠 Know Your Audience

• 🎯 Who are you writing for?
• ❓ What problems do they have?
• 💡 What questions do they want answered?

Write with your ideal reader in mind. Be helpful, clear, and human.

🧱 Structure Matters

• 📌 Use headings (H2, H3) to break up your content
• 📋 Use bullet points and short paragraphs for readability
• 📱 Make sure your blog is mobile-friendly

✍️ Write Compelling Introductions

Grab attention early. Tell the reader what they’ll learn, why it matters, and how it will help them. Avoid waffle—be direct and relevant from the start.

🔗 Use Internal Linking

Link to other relevant pages and posts on your site. This helps with SEO and keeps readers exploring your content.

🧠 Be Original

Google rewards content that provides unique value. Don’t just reword what’s already out there—offer your own tips, insights, or experience.

📦 Add Visuals

• 📸 Include images, infographics, or screenshots to break up text
• 📊 Charts and illustrations help explain complex ideas
• 🎨 Always compress your images for faster load times

📣 Finish with a Clear CTA

What do you want readers to do next? Comment, share, explore more content, or contact you? Include a clear and helpful next step.

✅ Quick Recap

• 🔑 Start with research and plan around your audience
• 🧱 Structure your content clearly with headings and bullets
• ✍️ Write like a human—use a friendly, natural tone
• 🔗 Add internal links and useful visuals
• 📣 End with a strong call to action

🔁 Up Next!

Content Clusters – Search engines—and your readers—love well-organised content. That’s why content clusters (also called topic clusters) have become one of the best strategies for SEO.