🤔 What Is Schema Markup?

Schema is a type of code added to your website that tells search engines what your content means—not just what it says. It helps Google understand your page’s purpose.

For example:

• ⭐ Reviews → shows star ratings
• 📅 Events → displays dates and locations
• 👤 People → outlines author or speaker info
• 🍲 Recipes → shows prep time, ingredients, and photos

🔍 Why Is Structured Data Important for SEO?

• 🎯 Helps search engines index your site more accurately
• 📈 Improves visibility in search with rich results
• 💬 Can boost click-through rates even if your ranking doesn’t change
• 📦 Enhances your content’s appearance in Google Discover and voice search

📌 Common Types of Schema

• 📰 Article – for blog posts and news content
• 📦 Product – for e-commerce listings
• 👤 Person – for profiles or authors
• 🏢 Organisation – for business information
• 🛍️ Local Business – for maps and Google Business info
• 📅 Event – for date/time/location details
• 🍽️ Recipe – for step-by-step cooking instructions

🛠️ How to Add Schema to Your Website

For WordPress Users:

• 📦 Use an SEO plugin like Yoast SEO or Rank Math – they include built-in schema tools
• 📄 Add schema blocks using the Gutenberg editor (some themes support this)

For Everyone Else:

• 🧰 Use Merkle’s Schema Generator to create JSON-LD code
• 🧪 Test your schema using Google’s Rich Results Test

🚫 Schema Mistakes to Avoid

• ❌ Don’t add fake reviews or ratings
• ❌ Don’t stuff schema into irrelevant pages
• ❌ Don’t use both microdata and JSON-LD at the same time (stick with JSON-LD)

✅ Quick Recap

• 📊 Schema helps Google interpret your content more clearly
• 🎨 Adds eye-catching features like stars, dates, and FAQs to search results
• 🧰 Easy to implement using WordPress plugins or manual code

🔁 Up Next!

Fixing Common Issues – Even if you’ve installed the best SEO plugin and written great content, WordPress websites can still suffer from a range of technical issues that hurt visibility. Luckily, most problems have quick fixes—once you know where to look.