SEO & GEO Guide for

Small Businesses
& Entrepreneurs

Master SEO & GEO in 2025 with the web’s most beginner-friendly guide

🤖 SEO in the Age of Artificial Intelligence

👋 Meet David Roche – Creator of The SEO Guide Book

Search has changed a bit since the days of AltaVista and Ask Jeeves – and yes, I was there for all of it.

Today, it’s not just about topping Google’s results. It’s about showing up in AI tools like ChatGPT, Claude, Perplexity, Jasper and Google’s AI Overviews. That’s the new search game – and luckily, I’m a bit of a veteran at learning the rules (then bending them slightly).

With over 23 years in digital marketing, I’ve worked with clients in sectors where getting things right really matters – finance, healthcare, law, property and travel. These are industries where trust isn’t a buzzword – it’s the whole point.

Whether it’s traditional SEO or the brave new world of AI search, I believe in doing things properly: clear strategy, measurable results and no smoke and mirrors.

I started The SEO Guide Book to take the mystery (and misery) out of SEO and GEO. It’s built for small business owners, entrepreneurs and frazzled marketers who want better rankings – without a computer science degree or handing over a small fortune to an SEO agency.

Everything here is practical, honest, and built around the foundations of Experience, Expertise, Authoritativeness and Trustworthiness – plus a healthy dose of common sense.

So if you’re ready to stop guessing and start growing – whether you want Google, Gemini or a chatbot to notice you – this site’s your new best friend.

David Roche
Founder, The SEO Guide Book – May 2025

SEO & GEO News Roundup: 6–18 August 2025 Updates

Holographic Search: How Voice, Gesture and 3D Will Change SEO

Self-Updating Content: Future-Proofing Evergreen Pages

Multi-AI SEO: Winning When Perplexity and Gemini Disagree

Predictive SEO: Preparing for Searches That Haven’t Happened Yet

How ChatGPT-5 Lets You Run Marketing Like a Whole Team

Beginner’s AI Glossary: 55 Terms You Need to Know

The all-in-one WordPress toolkit we trust

SEO & AI Roundup: 25 July – 5 August 2025

User-First E-E-A-T: What Actually Drives SEO and GEO

Best ChatGPT Prompts for SEO

The Last Click: How AI Erased SEO and Rewired the Web

The Complete Guide to Generative Engine Optimisation (GEO)

Project Mariner: Google’s AI Agent & What It Means for SEO

Latest SEO & AI Search News: 13–25 July 2025

How to Optimise for AI Visibility and Get Cited by the Machines

Core Web Vitals: The Idiot’s Guide to Faster, Better Websites

Google AI Mode: What It Is and How to Optimise for It

Google Gemini and SEO: What It Means for Your Rankings

Latest SEO & AI Search News: 01–13 July 2025 Edition

How to Use Copy.ai for SEO in 2025

How to Use Jasper for SEO Content in 2025

Google AI Overviews: What They Are and How to Optimise

What Is Claude? Using Anthropic’s AI Assistant for SEO

How to Use ChatGPT for SEO Content, Planning and Strategy

How to Use Perplexity for SEO Research and Content Creation

Beyond Blue Links: How Google’s Visual SERPs Are Changing SEO

How to Use Internal Search Data to Shape Your SEO Strategy

How to Optimise for SGE Snapshots Without Losing Traffic

How to Build an Author Profile That Enhances E-E-A-T in 2025

AI Detection Tools vs Humans: Can Google Tell the Difference?

SEO for AI Chat Widgets: Keep Traffic on Your Site

The Latest SEO News from Around the Internet – June 2025 Edition

From Crawl to Rank: A Deep Dive into Google’s Indexing Process

How to Build a Complete SEO Strategy from Scratch

The Science of Topical Authority: How to Own a Niche

The Ultimate SEO Audit Checklist (2025 Edition)

Google: What Happens When Your Site Gets Flagged as ‘Unhelpful’

Psychology of Search: Why Some Content Ranks Better Than Yours

SEO for Sites with No Blog: Can You Still Rank?

Behind the Scenes: How Google Stores and Interprets Your Content

The Invisible Click: How SERP Features Are Stealing Your Traffic

How to Use Google Search Console Like an SEO Pro

How to Do Entity SEO in 2025 (Without Getting Too Technical)

SEO for Product Launches: Build Buzz and Rankings Fast

Navigating SEO as a One-Person Business

What Is Search Intent? The Foundation of Modern SEO

How to Track SEO KPIs That Actually Matter

SEO and Digital PR: How They Work Together

SaaS SEO: Strategies for Subscription-Based Businesses

SEO Simplified: The Essentials You Need to Know

SEO Basics

The Basics

SEO Basics

Search Engine Optimisation (SEO) may sound intimidating, but at its core, it’s simply about helping people find your website when they search on Google (or other search engines).

On-Page SEO

On-page SEO (also known as on-site SEO) is the process of optimising individual web pages to rank higher and earn more relevant traffic in search engines. This involves improving both the content and HTML source code of a page. Unlike off-page SEO—which deals with backlinks and external signals—on-page SEO is entirely within your control.

Off-Page SEO

When most people think of SEO, they picture keywords and blog posts. But SEO isn’t just about what happens on your website. What goes on outside your website plays a huge role too—and that’s where Off-Page SEO comes in. In this guide, we’ll break it all down for you, explain why it matters, and show you how to boost your site’s credibility in Google’s eyes.

Technical SEO

You can have amazing content and a strong backlink profile, but if your website has technical issues, search engines might not even see it. That’s where Technical SEO comes in—it’s the behind-the-scenes work that makes everything else possible.