Skip to content
Scroll Top

Demystifying SEO
& AI-driven search for

Small Businesses
& Entrepreneurs
The clearest, most beginner-friendly SEO resource online — no jargon, just results. 
Start Learning
Subscribe

🤖 SEO & AI-driven search

👋 Meet David Roche – Creator of The SEO Guide Book

Search has changed dramatically since the early days of AltaVista and Ask Jeeves—and I’ve been riding that wave from the very beginning.

Today, it’s not just about ranking on Google. Increasingly, it’s about being found by AI tools like ChatGPT, Claude, Perplexity, and Google’s AI Overviews. That’s the new frontier—and I’m here to help you navigate it.

With more than 23 years of experience in digital marketing, I’ve worked with clients across industries like finance, healthcare, property, and travel. Whether it’s traditional SEO or the evolving world of AI search, my approach is always grounded in clarity, strategy, and results.

I founded The SEO Guide Book to demystify SEO and AI-driven search for small business owners, entrepreneurs, and marketers who want to take control of their online presence—without needing to become tech wizards. Everything I share is practical, honest, and built around the principles of E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.

If you’re ready to futureproof your visibility—on Google and beyond—this site was built for you.

If you’d like to know more about me, you’ll find further information by clicking on my name below.

David Roche
Founder, The SEO Guide Book – May 2025

 

SEO Simplified: The Essentials You Need to Know
SEO Basics
The Basics
Clear Filters
SEO Basics
SEO Basics
SEO Basics
Search Engine Optimisation (SEO) may sound intimidating, but at its core, it’s simply about helping people find your website when they search on Google (or other search engines).
Read More
On-Page SEO
On-Page SEO
On-Page SEO
On-page SEO (also known as on-site SEO) is the process of optimising individual web pages to rank higher and earn more relevant traffic in search engines. This involves improving both the content and HTML source code of a page. Unlike off-page SEO—which deals with backlinks and external signals—on-page SEO is entirely within your control.
Read More
Off-Page SEO
Off-Page SEO
Off-Page SEO
When most people think of SEO, they picture keywords and blog posts. But SEO isn’t just about what happens on your website. What goes on outside your website plays a huge role too—and that’s where Off-Page SEO comes in. In this guide, we’ll break it all down for you, explain why it matters, and show you how to boost your site’s credibility in Google’s eyes.
Read More
Technical SEO
Technical SEO
Technical SEO
You can have amazing content and a strong backlink profile, but if your website has technical issues, search engines might not even see it. That’s where Technical SEO comes in—it’s the behind-the-scenes work that makes everything else possible.
Read More
Popular Posts
Recent Posts
New to SEO? – Start Here
Search Engine Optimisation
Search Engine Optimisation
WordPress SEO
WordPress SEO
Optimising Your Website the Smart Way
Content & Keywords
Content & Keywords
The Foundation of SEO Success
Local & DIY SEO
Local & DIY SEO
Simple Strategies That Actually Work
SEO Tools & Case Studies
SEO Tools & Case Studies
What actually Works and Why?
News & Updates
News & Updates
Stay Ahead of the SEO Curve